You think good design is expensive?
Submitted by bmdodo on Thu, 08/11/2011 - 14:57
"If you think good design is expensive, you should look at the costs of bad design"
"... design as we see it underpins everything we are doing in our product creation process. It is about value creation and innovation, generating the right economic return in order to justify further investment for technology, innovation, product and, at the end of the day, value for Britain and value also stimulating additional jobs."
"Ultimately, design is about solving some of the most challenging problems we are facing in the industry today."
- Ralf Speth CEO, Jaguar
